Thursday, 4 November 2010
Looks like John Lewis is following suit, but web apps before native apps seems to be the consensus
Jonathon Brown, head of online selling at John Lewis said: “Our customers’ appetite for mobile commerce has grown enormously and our focus has been on developing a site with a seamless experience. Mobile is a vital part of our vision to become the leading multi-channel retailer in the UK, so watch this space for future developments.”
The mobile site was developed in house and in partnership with third party Usablenet. "
IMRG (2010) John Lewis moves into mobile commerce, 5 October 2010, Interactive Media In Retail Group (IMRG) London, available at https://www.imrg.org/8025741F0065E9B8/(httpNews)/F1DE670A3DD85B11802577B3003AE382?OpenDocument, accessed 04/11/2010
Check this out for more info :